HudAuctionWatch.com
July 21, 2008 · Print This Article
About the Business:
HUDAuctionWatch.com provides foreclosure and FHA based advice to those looking to participate in foreclosure auctions. It provides a free guide for evaluating foreclosed properties and making purchase bids. Profit is made through leads generated for real estate agents.
The Marketing Challenge:
HUD foreclosures is a very specific topic. Due to the unique nature of many of the HUDAuctionWatch’s content most conventional options for promotion were ruled out. A simple PPC campaign would generate a paltry 2 or 3 unique hits daily on a $2,000 marketing budget. HUDAuctionWatch needed a way to organically generate thousands of hits per month on that same ad budget.
The Sterling Solution:
After receiving the specifications for HUDAuctionWatch from our client, SterlingAdvertising designed the layout and began generating professional articles related to foreclosures, HUD auctions, and other real estate specific keywords.
SterlingAdvertising was able to deliver a marketing plan that worked within the budget specified. The entire site was built and written from the ground up.
The Results:
Within one month, HUDAuctionWatch jumped on Google and other search engines for such valuable terms as ‘HUD auction’ (which at the time of writing it ranked 3rd). Unique quality content resulted in immediate results, and HUDAuctionWatch has easily exceeded its desired level of traffic ever since.
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