HelocBasics.com
July 22, 2008 · Print This Article
About the Business:
HELOCBASICS.com is the premier internet guide to Home Equity Lines of Credit (HELOC). It offers in-depth information on lending and every aspect of obtaining a loan using one’s home as equity.
Serving a wide number of local mortgage lenders and brokers, HELOCBASICS connects those interested in obtaining a loan with lenders in a concise manner and provides free information to assist the borrower in evaluating and identifying HELOC lenders.
The Marketing Challenge:
Establishing a web presense for mortgage lenders is difficult due to the high advertising costs generally incurred. Purchasing search engine traffic for terms such as ‘HELOC’ costs an average $16.14 per visitor. In addition, tens of thousands of lenders compete for organic traffic making it very difficult for young web sites such as HELOCBASICS to grow without spending tens of thousands purchasing traffic.
The Sterling Solution:
SterlingAdvertising provided a fully designed and customized blog solution for HELOCBASICS allowing it to make full use of the social medium. Working with a modest advertising budget HELOCBASICS was given creative search engine optimization and aggressively marketed to generate a fast growing organic user base.
Tens of thousands of dollars were saved by opting to generate leads through organic traffic sources rather than purchasing search traffic. Within two weeks SterlingAdvertising was able to completely design, code, and launch http://www.helocbasics.com.
The Results:
Within two months of hiring SterlingAdvertising, HELOCBASICS.com began to see a traffic jump from organic traffic sources. It now consistently ranks in the top 5 results on Google for many highly profitable search terms including ‘HELOC’. HELOCBASICS now generates approximately 10 mortgage leads a day and more than $6,000 in commissions monthly. In addition, it has garnered praise and attention from local and national press media including the Washington Post.
Visit HELOCBASICS.com or view our entire portfolio here.
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