EscapeTimeshare.com
July 22, 2008 · Print This Article
About the Business:
EscapeTimeshare.com offers services to those interested in selling or purchasing a timeshare or vacation home. It provides a guide to evaluating timeshare offers, purchasing timeshares, and selling them on the secondary market.
Its primary business involves offering services to frustrated timeshare owners seeking to sell or get rid of their timeshare.
The Marketing Challenge:
Many of EscapeTimeshare’s largest competitors spend tens of thousands on spam and other illegal marketing methods in order to find clients. They do this because Timeshare-related traffic tends to be very expensive, making unsolicited emailing appear more cost effective.
Timeshare products are often sold with thousands of dollar markup. This allows successful timeshare resorts to spend up to $50 per click on search terms, making entry for young startups like EscapeTimeshare seem prohibitively expensive. EscapeTimeshare wanted to promote itself on a budget without having to resort to spam, and contracted SterlingAdvertising to accomplish such.
The Sterling Solution:
SterlingAdvertising was able to provide a number of solutions to EscapeTimeshare without needing to purchase expensive search keyword traffic. Starting with a free site analysis, EscapeTimeshare was provided with a budget oriented road map for generating timeshare-relevant traffic. Instead of spending thousands in web development, within two weeks SterlingAdvertising provided a concise layout that was search engine friendly. Professional writers then provided article content and blog posts enabling EscapeTimeshare to quickly rank in search engines as a timeshare-relevant web site.
The Results:
EscapeTimeshare has quickly grown in popularity and now attracts several hundred timeshare leads each month.
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